Before Google was launched in 1998, there were many search engines trying to guide people on the Internet. The most popular of these was Altavista. Other search engines were Lycos, HotBot, Excite, Infoseek etc.
Yahoo! wasn't a search engine, in those days. It was a directory. Believe it or not, Yahoo! charged $300 for an immediate listing and the listing process was that a human employee of Yahoo! would visit the website, double check that it was what it claimed to be , and then approve it for listing. A Yahoo! listing guaranteed a surge in visitors.
Each search engine delivered its own output and no two engines delivered the same results. This created a "search-engine-that-searched-search-engines" concept and such a search engine called Dogpile was born. It's still alive!
In spite of all this, surfers were not happy with the results and a search engine that tried to anticipate your needs and give you broader information was born. It was based on the mythical butler Jeeves, in P.G. Wodehouse books. The website was named AskJeeves.com (which went on to become Ask.com).
In those days there was no search engine optimization as we know it. Each website was supposed to have meta keywords inserted into the source code and search engines would look at these keywords and direct traffic based on them. It was very easy to spam the search engines and the quality of output further dropped.
It was into this environment that Sergei Brin and Larry Page launched Google, in 1998. From Day 1, the quality of their search output was vastly superior to what existed and Google started grabbing market share almost immediately, a journey that has made it the dominant search engine of today.
Spark Consultants, founded in 1988, is a Bangalore based specialist Digital Marketing company that has tracked search engines from the day the Internet was launched in India. If you would like to know more about search engine optimization and how it can improve your business, call Prakash on 9019 548 565 or email him.
Yahoo! wasn't a search engine, in those days. It was a directory. Believe it or not, Yahoo! charged $300 for an immediate listing and the listing process was that a human employee of Yahoo! would visit the website, double check that it was what it claimed to be , and then approve it for listing. A Yahoo! listing guaranteed a surge in visitors.
Each search engine delivered its own output and no two engines delivered the same results. This created a "search-engine-that-searched-search-engines" concept and such a search engine called Dogpile was born. It's still alive!
In spite of all this, surfers were not happy with the results and a search engine that tried to anticipate your needs and give you broader information was born. It was based on the mythical butler Jeeves, in P.G. Wodehouse books. The website was named AskJeeves.com (which went on to become Ask.com).
In those days there was no search engine optimization as we know it. Each website was supposed to have meta keywords inserted into the source code and search engines would look at these keywords and direct traffic based on them. It was very easy to spam the search engines and the quality of output further dropped.
It was into this environment that Sergei Brin and Larry Page launched Google, in 1998. From Day 1, the quality of their search output was vastly superior to what existed and Google started grabbing market share almost immediately, a journey that has made it the dominant search engine of today.
Spark Consultants, founded in 1988, is a Bangalore based specialist Digital Marketing company that has tracked search engines from the day the Internet was launched in India. If you would like to know more about search engine optimization and how it can improve your business, call Prakash on 9019 548 565 or email him.
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