Imagine that you are entering a room full of goodies but there is no power and you have no torch. It becomes difficult to find, let alone see anything.
Most Indian websites are like that dark room.
What typically happens is that the business owner, typically a SME, hires a designer to design the website. The designer delivers a very beautiful looking site and the owner is very pleased. Six months later, the owner knows that he has a problem - he is not getting any inquiries from the website but does not know what to do. The site is like the dark room without lighting. No one can find it or see it. (The strange thing in India is that it is not just SME websites that suffer from a lack of search engine optimization (SEO) but also that of many large organizations.)
Now imagine that you have two special and powerful torches in your hand. You go back to that dark room and switch on one of the torches. You immediately start seeing the goodies in the room. This torch is symbolic with On page optimization. It lays the basic foundation of search engine optimization and allows Google (and other search engines such as Yahoo, Bing and Ask) to also enter the room and "see" things. Very soon, the business owner notices that he is get ranked for many of his keywords and that traffic to his website has substantially improved. He is getting business requests by email and he is a happy man.
But what about the other torch in your hand? When you switch it on, the room literally glows. This powerful torch is symbolically Off Page optimization. It is the powerful tool that helps your web pages get a ranking boost from search engines such as Google. Properly used, it is a strategic tool that helps you get higher rankings than your competitors and thereby get more visitors to your website (and more business).
If you feel that your website is not working for you, all you need to do is to email Prakash, our CEO, at Spark Consultants or call him at Bangalore on 0 9019 548 565. You will get a free feedback regarding the status of your website and what needs to be done to rectify matters. Prakash is a digital marketing specialist with extensive senior marketing and management experience in India as well as in the Middle East.
Most Indian websites are like that dark room.
What typically happens is that the business owner, typically a SME, hires a designer to design the website. The designer delivers a very beautiful looking site and the owner is very pleased. Six months later, the owner knows that he has a problem - he is not getting any inquiries from the website but does not know what to do. The site is like the dark room without lighting. No one can find it or see it. (The strange thing in India is that it is not just SME websites that suffer from a lack of search engine optimization (SEO) but also that of many large organizations.)
Now imagine that you have two special and powerful torches in your hand. You go back to that dark room and switch on one of the torches. You immediately start seeing the goodies in the room. This torch is symbolic with On page optimization. It lays the basic foundation of search engine optimization and allows Google (and other search engines such as Yahoo, Bing and Ask) to also enter the room and "see" things. Very soon, the business owner notices that he is get ranked for many of his keywords and that traffic to his website has substantially improved. He is getting business requests by email and he is a happy man.
But what about the other torch in your hand? When you switch it on, the room literally glows. This powerful torch is symbolically Off Page optimization. It is the powerful tool that helps your web pages get a ranking boost from search engines such as Google. Properly used, it is a strategic tool that helps you get higher rankings than your competitors and thereby get more visitors to your website (and more business).
If you feel that your website is not working for you, all you need to do is to email Prakash, our CEO, at Spark Consultants or call him at Bangalore on 0 9019 548 565. You will get a free feedback regarding the status of your website and what needs to be done to rectify matters. Prakash is a digital marketing specialist with extensive senior marketing and management experience in India as well as in the Middle East.
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