"A journey of a thousand miles starts with a single step"
Brick and mortar businesses routinely track competitor's activities is terms of the P's of marketing (Price, Place, Promotion, Product). Any changes in these made by the competitor are immediately reacted to so that equilibrium prevails.
What does one do on the Internet?
Websites generally cater to the AIDA model of marketing - they create Awareness, Interest, Desire and Action in the visitor. In order to do so. they clearly demarcate their profile of visitor and cater to her interests.
By studying competitors websites, one can get a clear idea as to the strategy and by getting a clear idea of the strategy, one can formulate one's own plans for our website.
In order to study competitor's website, one looks at their meta tags, the quality of content etc. One also looks at their keywords used and how these keywords rank on the search engines. Based on this a decision may be taken to fix / tweak the keywords on our own website with an aim of increasing the ranking of the particular keywords so as to get more visitors to our website.
Spark Consultants is a leading Digital Marketing and Strategy company (SEO / SMO) in Bangalore, India and can help you with competitive analysis. Please call Prakash at (91) 9019 548 565 or email him.
Brick and mortar businesses routinely track competitor's activities is terms of the P's of marketing (Price, Place, Promotion, Product). Any changes in these made by the competitor are immediately reacted to so that equilibrium prevails.
What does one do on the Internet?
Websites generally cater to the AIDA model of marketing - they create Awareness, Interest, Desire and Action in the visitor. In order to do so. they clearly demarcate their profile of visitor and cater to her interests.
By studying competitors websites, one can get a clear idea as to the strategy and by getting a clear idea of the strategy, one can formulate one's own plans for our website.
In order to study competitor's website, one looks at their meta tags, the quality of content etc. One also looks at their keywords used and how these keywords rank on the search engines. Based on this a decision may be taken to fix / tweak the keywords on our own website with an aim of increasing the ranking of the particular keywords so as to get more visitors to our website.
Spark Consultants is a leading Digital Marketing and Strategy company (SEO / SMO) in Bangalore, India and can help you with competitive analysis. Please call Prakash at (91) 9019 548 565 or email him.
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