Gaddafi, who died recently, is the "The Fifth Horseman" in the book by Dominique Lapierre, an apparent reference to his being (at that time) the fifth formal nuclear power in the world. He tries to plant (and explode) a nuclear bomb in New York but is eventually defeated by the "good guys".
In SEO, if the first horseman is On-Page optimization, and the second is Off-page Optimization, then the third horseman must be Social Media optimization (SMO).
I use the horse example because horses are swift, elegant, take us to specific destinations.
Did you know that it was an Indian who first made use of the phrase "Social Media Optimization"? It was Rohit Bhargava who, in his Influential Marketing Blog, spelled out five rules of SMO. He defined SMO as:
"The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs."
What exactly is SMO? Wikipedia defines it as:
Social media optimization (also known as SMO or social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content.
Driving traffic to one's website using SMO is an art and requires (a) a specialist agency and (b) a long term plan of action.
SMO strategy differs between B2B and B2C segments. SMO is also a fast changing world where innovation rules.
Spark Consultants can drive your SEO and SMO strategy and has a huge database of successful B2B as well as B2C campaigns.
If you would like to successfully go the SMO route, give Prakash a call at (91) 9019 548 565 or email him.
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